Why Hiring a Vegan Copywriter for Your Vegan Business Is Beneficial

March 20, 2021 Jillian Kincaid

3 reasons why you should seize the opportunity to partner on a shared mission to make the world a better place.

So you’ve done it. You’ve started the business of your dreams all wrapped up in a blanket of vegan goodness. Whether it’s a product or a service your providing to your audience, the impact it will have spreads far beyond just one individual to collectively make a difference in the world.

And that’s HUGE!

We all know starting a business is not for the faint of heart but creating one centered around ethics, environmentalism, and overall health & wellness is on another level.

Major kudos to you!

But let’s be real, starting a business is just the beginning. Promoting your business and speaking directly to your audience is another major piece of an entrepreneur’s journey.

Afterall, we live in a society full of social media, robust advertising, and fleeting trends so finding ways to stay relevant can feel downright daunting.

How do you take your business out from behind the scenes and into the big scary world to begin making a difference in people’s lives?

Well, that’s where hiring a copywriter comes in.

From one vegan business owner to another, I’m here to tell you why it is imperative you have a copywriter on your side. Not just any copywriter though, one that understands your mission and is a walking testament to a vegan lifestyle.

I know I know, at this point you may be asking yourself what the heck does a copywriter do anyway? So let’s start with the basics.

Copywriting is used in all forms of communication with a brand’s audience. From the words used on your website to the emails, newsletters, and landing pages you send to stay in constant communication with your customers.

Captivating content SELLS.

Having great copy that builds valuable connections, relationships, and engagement is an essential part of the sales process for your business and it drives people to take ACTION.

And as a vegan business owner, your product or service speaks to a specific crowd but it is also a catalyst for change for people looking to make the transition to a plant-based lifestyle permanently.

Connecting with a vegan copywriter that advocates for your business, understands your brand voice, and can deliver that voice through multiple channels to different audiences is extremely beneficial.

So let’s take a look at the top 3 reasons why partnering with a vegan copywriter for your vegan business is worthwhile.

1. Vegan business owners on a shared mission

While it’s true that having any copywriter vs. not having one at all will always be beneficial to your business, partnering with a vegan copywriter specifically will take your business to the next level.

And here’s why.

Whether the motivating factor to go vegan is for the overall health & wellness of humans, the betterment of our environment, or helping the animals, vegan’s share the same moral compass.

Choosing to go vegan comes from a deep desire to make more conscious choices and do better than what we are taught.

Do you ever find that when you meet another vegan it feels as though you are meeting a distant family member for the first time? It’s as if you both share a secret that no one else knows about and there is an automatic familiarity and connection.

Now imagine that shared connection presented through a business partnership. When working with a vegan copywriter, they will understand, educate and speak directly to your audience because they are your audience.

They know what it’s like to browse the internet for hours in search of new recipes and meat substitutes, what supplements to take, how to stick to a vegan diet in social situations, and so much more because they’ve been there.

Together, your business goals combined with a copywriter’s skill set and a shared ambition to advocate for a vegan lifestyle can cultivate a strong partnership.

2. Save your vegan business time

Time is one of the most valuable assets to a business owner just getting started. Between networking, bookkeeping, employee management, and market research how in the world are you supposed to find the time to write engaging content?

Did you know that writing just 1 blog post can take an average of 6 hours?(1)

Yikes, that’s almost a full work day!

When you work with a copywriter they will ensure your content is:

A reflection of your unique brand voice.
Consistently backed by the latest market research.
Thoroughly edited.
Relevant and contains search engine optimization to ensure your business is ranking on Google.

Hiring a copywriter will also ensure there is a consistent flow of information to keep your audience engaged and paying attention. This aspect will be especially important for those looking to commit to a plant-based lifestyle.

It can be easy to get lost in the sea of information that is veganism. If the product or service your offering can be a beacon for them during their plant-based journey, keeping them excited and looking forward to your next email or how-to blog post is not only meaningful but crucial.

Learning these skills and applying them to create clear and actionable content takes time though.

And TIME IS MONEY.

Which is why working with a copywriter that can get behind your business will allow you to put the focus and attention back on the things that matter most like your customers, clients, and employees.

3. Grow your vegan business & your network

Vegan businesses are growing at a rapid pace and so is the network of entrepreneurs trying to make a difference with their products and services.

To give you some perspective, a 2020 study showed a 77% growth for the vegan market online(2). And just this year, a record breaking 500,000 people signed up for veganuary which is a 25% increase from veganuary 2020(3).

It’s clear the narrative is changing and statistics show that the vegan movement is growing year over year. So the way I see it, you’ve put in long hours to get where you are for something you are passionate about and nowit’s time to focus on the results.

When working with a copywriter that is a solid fit for your business, their main goal is to enhance your online presence and ensure you are at the forefront of your industry.

But a good copywriter won’t create content that comes off manipulative or sleazy — Yuck.

A good copywriter with a passion for authentic storytelling will help bridge the gap between your customer and your product or service. They will craft genuine and compelling copy with clear calls to action to lead your audience to the solution to their problem — YOU.

These storytelling techniques combined with strong search engine optimization and a vast knowledge of your market allows the copywriter to adjust and improve your copy where needed and keep your business relevant and thriving on Google and other platforms.

Lastly, partnering with another vegan business owner will also provide you the opportunity to expand your network within the industry through shared connections and potential future partnerships.

The future of plant-based business owners

I know that branching out and investing in outside services can be a scary and difficult decision for your business.

You may be faced with questions like:

What if they don’t really get me or my brand?
What if it doesn’t provide me with tangible results?
Will it really save me more time?
What is the value of their service?

And while I can’t make the decision for you, I can say that the proof is in the vegan pudding.

All successful businesses understand the power of online marketing and delivering solid, honest content to their audience to capture impressive and measurable results in the following areas:

Sales & revenue
Website & social media traffic
Customer engagement
Brand awareness

…Just to name a few.

By partnering with a vegan copywriter who lives and breathes the same vision for society to become a more mindful version of itself, you are getting the best of both worlds — a genuine connection to your brand and audience and the skill set to provide you with some rock solid marketing techniques.

So if you’re going to make any kind of investment in your vegan business today, giving it a strong and powerful voice is a beneficial place to start.

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